strategist | business consultant | sales + marketing expert
experience
past employers + partners at previous roles
Miki Travel
business development manager | february 2025 - june 2025
created and led Miki Travel's North American market penetration strategy
identified target audiences and ideal client profiles in the MICE and leisure tour operator sectors in the US market
launched a new database of prospective clients, conducting client outreach to secure new partnerships
created branding, value proposition, and messaging for the US market and corresponding operations, sales, and marketing tools
established the onboarding operational processes with cross-departmental collaboration to overcome challenges specific to the US market and support new partnerships
created the b2b distribution strategy for the Miki team to follow through EOY
Evette Staffing
sales manager | december 2023 - february 2025
connected animal hospitals to veterinarians to secure staffing coverage
contracted new veterinary clinics in 13 states across the east coast, becoming the #1 salesperson on a team of 10 salespeople nationwide and generating over $1 million in gross profit for Evette in 2024
managed relationships with corporate regional managers, such as VCA, and signed a national agreement with the ASPCA
assisted the scheduling team in ensuring veterinary clinics schedule shifts with Evette doctors
coached employees on sales tactics and objection handling, mentoring individuals on the sales and scheduling teams to help improve their cold calls and emails, conversion rates, and problem solve issues in their territories
performed sales enablement functions by creating new processes to improve workflow for the sales team, such as the implementation of Yesware and trained the team on best practices for its use
assisted in veterinarian recruiting strategy by identifying the best markets to hire new talent based on demand and current coverage
Go City
director of enterprise partnerships / global trade sales | january 2020 - July 2023 senior manager - enterprise partnerships / global trade sales | january 2019 - december 2019 manager - enterprise partnerships / global trade sales | march 2015 - december 2018
developed B2B distribution for Go City attraction passes
managed key accounts generating 90% of the department’s revenue, such as Costco, Groupon, Expedia, EBG, Hotelbeds, GetYourGuide, and more
responsible for a quota of $100+ million, compared to original quota of $545,000 as a global trade sales manager
analyzed and interpreted data such as gross profit per product, market trends, individual partner website’s unique visitors and conversion rates to select marketing investments, develop growth strategies, and plan country-specific market penetration
developed and executed strategies to grow accounts and exceed sales targets, with a focus on contribution margin rather than top-line revenue
created market penetration strategy for Brazil and Mexico, hiring an in-market team to generate brand awareness, contract new partnerships, and grow business via existing wholesale partnerships, which generated a 230% ROI in the first full year
secured exclusivity deals with select top partners such as the largest online travel agency in Mexico, guaranteeing Go City attraction passes would be the only type of attraction pass sold via these channels
led API integrations with major e-commerce sites, coordinating with tech teams to optimize product delivery and user experience
TripAdvisor
business listings, sales executive - latin america | september 2014 – march 2015 business listings, telesales executive – latin America | april 2013 - august 2014
sold digital marketing and advertising space to hoteliers
ranked #1 telesales executive for the year in 2014 prompting promotion to sales executive and #1 sales executive in the latam region each month
overcame objections using data such as conversion rates, unique visitor’s to hotels’ TripAdvisor listings, and created ROI projections
mentored telesales and sales executives, assisting in creating strategies to reach their monthly quotas
content coordinator for SeatGuru | march 2012 - September 2012
oversaw content for TripAdvisor's brand, SeatGuru
Nuxeo
marketing manager | october 2012 – april 2013
managed marketing initiatives for the content management platform
designed, implemented and analyzed the performance of online campaigns such as email blasts to promote content and events and drip campaigns to nurture leads
maintained website content, tracking the performance with particular focus on SEO/SEM techniques and web analytics
hosted events such as webinars and occasional in-person conferences
managed media relations and leveraged social channels to engage with clients and trade journalists
wrote and edited content such as announcements, webpages, and blog posts
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