about

rise strategic consulting

specializing in B2B + B2C sales strategy, travel trade distribution, market intelligence, sales enablement, operational improvement, technology strategy + revenue optimization, rise helps travel and hospitality businesses create scalable commercial growth through thoughtful strategy, established industry relationships + measurable execution.

every engagement is bespoke, relationship-driven + built around a simple philosophy: foundation first. scale second. positioning, pricing, systems, processes + partner-facing infrastructure are aligned before new markets, distribution partners + demand are activated.

working globally with attractions, tourism boards, hotels, airlines, tour operators, wholesalers, OTAs, travel technology companies, sports organizations + other travel and hospitality businesses, rise develops practical strategies that strengthen distribution, improve commercial performance + deliver measurable ROI.
jimena-cropped-photo
about

jimena ballina leathers

owner + founder | consultant

jimena is the owner + founder of rise: she is a results-focused business and marketing strategist with over a decade of experience crafting scalable sales and commercial strategies across tourism, enterprise partnerships, retail, e-commerce, and staffing. she has led successful market entry and growth efforts at companies including Go City, Evette Staffing, and Miki Travel—landing high-impact deals with partners like Costco, Expedia, and the ASPCA, while consistently exceeding revenue targets.

 
jimena excels at optimizing b2b and b2c distribution, streamlining workflows, and building high-conversion marketing programs that drive inbound leads and strengthen client relationships. driven by transformation and long-term success, she equips teams with the tools, strategy, and confidence to accelerate growth.

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