about
rise strategic consulting
specializing in B2B + B2C sales strategy, travel trade distribution, market intelligence, sales enablement, operational improvement, technology strategy + revenue optimization, rise helps travel and hospitality businesses create scalable commercial growth through thoughtful strategy, established industry relationships + measurable execution.
every engagement is bespoke, relationship-driven + built around a simple philosophy: foundation first. scale second. positioning, pricing, systems, processes + partner-facing infrastructure are aligned before new markets, distribution partners + demand are activated.
working globally with attractions, tourism boards, hotels, airlines, tour operators, wholesalers, OTAs, travel technology companies, sports organizations + other travel and hospitality businesses, rise develops practical strategies that strengthen distribution, improve commercial performance + deliver measurable ROI.
every engagement is bespoke, relationship-driven + built around a simple philosophy: foundation first. scale second. positioning, pricing, systems, processes + partner-facing infrastructure are aligned before new markets, distribution partners + demand are activated.
working globally with attractions, tourism boards, hotels, airlines, tour operators, wholesalers, OTAs, travel technology companies, sports organizations + other travel and hospitality businesses, rise develops practical strategies that strengthen distribution, improve commercial performance + deliver measurable ROI.
jimena is the owner + founder of rise: she is a results-focused business and marketing strategist with over a decade of experience crafting scalable sales and commercial strategies across tourism, enterprise partnerships, retail, e-commerce, and staffing. she has led successful market entry and growth efforts at companies including Go City, Evette Staffing, and Miki Travel—landing high-impact deals with partners like Costco, Expedia, and the ASPCA, while consistently exceeding revenue targets.
jimena excels at optimizing b2b and b2c distribution, streamlining workflows, and building high-conversion marketing programs that drive inbound leads and strengthen client relationships. driven by transformation and long-term success, she equips teams with the tools, strategy, and confidence to accelerate growth.
past employers + partners
Miki Travel
San Diego Tourism
Go City
TripAdvisor
Costco
Nuxeo
Kaluah
Hotelbeds Group
Ares Travel
Costco Canada
Evette Staffing
ASPCA
EBG
Costco Mexico
VCA
Expedia
Amtrak Vacations
LA Tourism
AAA
Best Day Mexico
Get Your Guide
Railbookers
Vegas.com
Pleasant Holidays
Miami CVB
Visit California
MWR
Miki Travel
San Diego Tourism
Go City
TripAdvisor
Costco
Nuxeo
Kaluah
Hotelbeds Group
Ares Travel
Costco Canada
Evette Staffing
ASPCA
EBG
Costco Mexico
VCA
Expedia
Amtrak Vacations
LA Tourism
AAA
Best Day Mexico
Get Your Guide
Railbookers
Vegas.com
Pleasant Holidays
Miami CVB
Visit California
MWR
